Welcome to the Small Business Dashboard

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I need immediate help.

You’re a small business owner and you don’t know what to do next.  It is in your nature to solve your own problems but, right now,  you simply don’t know what direction to take.

It may be because you really have no idea what direction to take, or on the other hand you may be overwhelmed and paralyzed by the sheer number of possible actions you could take and don’t want to waste time nor money on choosing the wrong one. There are some simple things you can do first.

It does not matter whether you are inexperienced or not, if you have a vision and determination, with a little bit of help and guidance you can still achieve your objectives and ultimately your dream.

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I need strategic advice.

Some small business owners operate without a formal plan, just trail blazing and learning as they go. True, such an approach may increase one’s sense of adventure but, at the same time, it also increases the chance of making mistakes, mistakes that can risk more than just time and money.

Not everyone is comfortable formulating a strategic plan.  Yet, even the most risk-taking of small businessmen may find that such plans are not optional; they can be mandatory.  Banks, investors, potential acquirers, even vendors often request forward looking plans with projections. Long term plans are best when their preparation is not left to the last minute. Experienced readers can easily spot a hastily prepared or poorly conceived effort.

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I need general advice.

You don’t have to be an MBA to start a business and be successful. Take Bill Gates and Mark Zuckerberg, for examples; neither of them finished college, yet each one started a remarkable business.

Starting and running a business means that every day is different, each one presenting new challenges.  You may be able to deal with most of these challenges yourself but, for some, it may be best to seek outside advice.

Outside advisors include the usual specialists, like lawyers, insurance agents, and accountants.  They all provide valuable advice.  Nonetheless, these specialists are not the best choice for answers to other common, small business problems.  Building a website?  Choosing a digital marketing strategy?  Dealing with a conflict with a partner or shareholder?   You need someone who has been in your position:  Someone who has run a small business.

Don’t be afraid to ask, it could save you a lot of wasted time and money.

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I need to grow my business.

Before you start a business think very carefully about all the consequences of doing so. Putting some effort into it and a bit of money is not going to be enough. You need to have passion, vision and a viable plan that ensures consistent growth.

You will have to grow your business to ensure long term sustainable profit, to get it to a level you can sell it, or maybe even take it public to the stock market. Standing-still often means falling behind the competition, and/or undermining the sustainability of your business.

Growing a business means constant focus on clearly defined objectives, and doing everything (legally) possible to reach those objectives. There are some simple tools you can use to manage growth. WWLC can help you determine your growth strategy and the way forward.



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I need financial planning assistance.

Not everyone has the skills or the inclination to formulate financial plans.  Yet, proper financial planning and controls are among any business’ key success factors.

You’d be surprised to learn how many companies ran out of cash due to poor financial controls and planning.  Many could have been saved if proper steps had been taken in time.   Seek advice now; don’t wait until your company is low on cash.

WWLC can help your understand your business and its cash-flows.  We’ll work with you to identify key industry or business metrics.  We’ll help you budget.   We’ll be your financial resource.



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I need funding.

Whether you only have an idea, just started your business, or have been running your firm for some time, there will come a time when you need more funding.   Perhaps to finance your growing working capital needs?  To purchase new equipment?   Maybe to buy out a disgruntled shareholder?   Raising money takes time and proper planning.  

Small businesses, even very successful ones, have a limited number of fundraising options.  It’s best to understand every one, and their respective requirements, before approaching them for funding.  What do banks require of small business borrowers?   Does that differ for SBA lenders?   Is your business venture capital ready?   Do angel investors have established investment criteria?  How does one find them?

Unless you know what you’re doing it would be wise to seek expert advice raising money. WWLC can help you prepare for a meeting with any banker, angel or institutional investor.

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