The WWLC Blog

Regular articles and contributions from our vast network of experts, experienced and skilled professionals, from around the world and across a plethora of disciplines.

Latest Blog and Article Posts

Test Run Misconceptions

Test Run Misconceptions

When is a test run not a test run? When cash-strapped or inexperienced entrepreneurs are involved. Plan properly, avoid these common pilot production run errors.

Branding Your One Pager

Branding Your One Pager

Don’t lose sight of what an Executive Summary really is. It is tempting to give these documents a marketing makeover, but branding your one pager can prove detrimental.

Part Time Entrepreneurs

Part Time Entrepreneurs

Many company founders began their careers as part time entrepreneurs. So, how did they demonstrate total project commitment to potential investors?

The Reluctant Entrepreneur

The Reluctant Entrepreneur

Often, Founders have unstated, grandiose, long term goals for their businesses. These dreams can sometimes conflict with critical, short term strategic decisions.

The Chef Syndrome – A Startup Killer

The Chef Syndrome – A Startup Killer

The Entrepreneur's Chef Syndrome – a Startup Killer! I came about the Chef Syndrome years ago. I have found, during 20+ years of working with startups and entrepreneurs, that the Chef Syndrome can be a Startup Killer. Before I outline how I arrived at this...

Don’t Skimp on Legal Advice

Don’t Skimp on Legal Advice

Entrepreneurs are, by definition, not followers. They make their own paths. Nonetheless, they should should always seek out professional legal advice.

Like Venture Capitalists?

Like Venture Capitalists?

The dumbfounded series continues. This blog focuses on how some founders mistakenly think that angel investors always behave like venture capitalists.

Equity and Shares

Equity and Shares

We use the terms, equity and shares, without giving them a second thought. Startup founders would be well served to pay them more attention.

Working for Equity And Losing

Working for Equity And Losing

Sweat Equity. Working for equity can be a losing proposition. If you are considering joining a startup, be sure to do your math correctly.

Founder or Co-Founder

Founder or Co-Founder

Founder or Co-Founder. These are coveted titles, but what do they really mean? Often, they mean far less than one might imagine.

Non Entrepreneurial Hires

Non Entrepreneurial Hires

Non entrepreneurial hires make for bad fits in a startup company. Don’t be fooled by impressive resumes and dated startup experience.

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