Our Co-Founders

Peter Dragone - Co-Founder - Keurig Inc. - Startup Advisor

Peter Dragone

Co-Founder – Keurig Inc. | Financial Planning | Fundraising | Corp. Governance
Startup Advisor

Mr. Dragone has spent the past decade as an acting/consulting CFO for a number of start-ups in a wide range of industries.

Peter’s prior experience is that of a serial entrepreneur, managing various start-up and turnaround projects, including DB Thin Films, Sulzer Metaplas and Monsoon Kitchens.   He was a co-founder of Keurig, Inc., now the multi-billion dollar Keurig/Green Mountain Inc.

Previously, Mr. Dragone was a senior financial/operational manager for Chiquita Brands International.  He moved to Chiquita after working in international banking at BankBoston and Manufacturers Hanover Trust Co.

He has an MBA from Harvard Business School, an MA (in Spanish) from Middlebury College and a BA from Colby College.

 

 

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Hans van Putten - Entrepreneur Advisor | Startup + Small Business | Strategic Planning | Operations| Digital Marketing

Hans van Putten

Owner 40ParkLane,llc – Strategic Planning | Operations | Digital Marketing/
Entrepreneur Advisor – Startups + Small Businesses

Hans van Putten owned and ran operations of his food manufacturing company for 17+ years building the Carolyn’s Handmade brand under the umbrella of 40ParkLane,llc.

After the successful sale of the food business, he took advantage of the years of strategic planning, operations management, web design and digital marketing and photography experience , to help startups and small businesses and has been involved in a number of start-up ventures since.

Prior to founding 40parkLane,llc Hans worked for the Gillette Company for 10 years in various financial roles of increasingly bigger responsibility, culminating in his last position as Director of Business Planning for The International Group at Gillette HQ, Boston. Hans has an MBA (Marketing & International Business) from Aston University, and a BA in Business Administration from IHBO de Maere.

 

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OUR ELEVATOR PITCH

20+ Years of Experience

Peter and Hans have each spent the past twenty years in continuous, entrepreneurial endeavors. From Keurig, to Sulzer Metaplas, to Carolyn’s Gourmet, and other ventures, our start-up work has never stopped.

Much has changed in the start-up world over the past two decades . . . and we have changed with it.  Just recently, for instance, Hans and Peter assisted a media start-up raise $4 million in a private placement.

Wide Range of Skills

We have developed a range of up-to-date, small business skills.

These include: strategic planning, operational management, business administration, financial modelling, fund raising, web-design and digital marketing.

We can also call upon our network of successful entrepreneurs and businessmen for assistance in other fields.

Learn From Our Mistakes

Many people focus on their successes. We choose to focus on failures, because you learn more from your mistakes than your successes.

Yes, we’ve made mistakes.   In fact, you could say that the lessons learned from those missteps are our “value added.”  We’ll make sure you don’t have similar, on-the-job-training failures.

We've Been There

You can find countless consultants who spout textbook theories regarding how to run your business, all without ever having taken a similar risk themselves.  It’s easy to offer such prepackaged advice when backed by a corporate paycheck.  It’s another experience entirely when one has struggled to meet payroll or pay vendors.

We have been there, in the trenches.   We’ve can help you determine the best path to success.

SUMMARY OF EXPERIENCE AND SKILLS

How can we help you?

Developing an Idea

  • Market Research
  • Competitive Analysis
  • Prototypes
  • Business Planning
  • Proof of Concept
  • Accelerators
  • Patents

Starting a Business

  • Incorporate
  • Business Administration
  • Accounting
  • Financial Modelling
  • Policies & Procedures
  • IT Systems
  • Investment Pitch
  • Raising Money

Building an Online Presence

  • Determine Online Target Group
  • Position Products and Services
  • UX/UI Design
  • Wireframing
  • Brand Identity
  • Keyword Research
  • Search Engine Optimization
  • Web Hosting

Digital Marketing

  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Referral Marketing
  • Content Marketing
  • Search and Content Advertising
  • Competitive Keyword Research
  • CDN

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