Financial Advice. Who Needs It?

Financial Advice. Who Needs It?

“Financial advice, schminantial advice!”  Too often, business managers dismiss the need for such services. Yet, these same individuals have no hesitation entrusting their personal savings to investment advisors. Why should one’s business finances be treated...
Business Models

Business Models

I have been creating financial projections since before Keurig existed. My standard long term projection model has evolved over that span of time . . . and it continues to do so. It is not the boilerplate, plug-and-play spreadsheet that many clients assume. Without...
KPIs: A Primer

KPIs: A Primer

KPI is the acronym for “key performance indicator.” Sometimes incorrectly used interchangeably with the term, metric, a KPI measures how businesses, projects, departments, or individuals preform versus established goals. When properly tracked, Key Performance...
Adjusted Financial Statements

Adjusted Financial Statements

Financial statements do not necessarily present an accurate picture of a company’s operations. They are based on accounting principles and tax regulations and may not show a business’s true earning capacity or value. So, as part of an accounting cleanup, WWLC works...
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